Super Bowl LVIII

Promoting the King of R&B leading up to the Super Bowl LVIII Halftime Show we borrowed inspiration from the iconic Vegas lights, creating a show identity with party vibes showcased across Apple's US ecosystem.

Date

Mar 2021

Scope

^{Role — Design / Art Direction}

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^{Creative Director — Siavosh Zabeti}

^{Creative Director — JC Abbruzzi}

^{Assoc. Creative Director — Philip Cronerud}

^{Art Director — Patty Toner}

^{Art Director — Ash Mendez}

^{Production Partner — CG Studio / Buck}

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