Promoting the King of R&B leading up to the Super Bowl LVIII Halftime Show, we borrowed inspiration from the iconic Vegas lights, creating a show identity with party vibes painted across Apple’s ecosystem. Apple Music’s celebration of Usher — and his enduring impact on music and culture — captivated over 150 million viewers on America's biggest stage.
Creative Director — Siavosh Zabeti
Creative Director — JC Abbruzzi
Assoc. Creative Director — Philip Cronerud
Art Director — Patty Toner
Art Director — Ash Mendez
Production Partner — CG Studio / Buck
