Role — Creative / Art Direction
Creative Director — Jed Cohen
Assoc. Creative Director — Rohit Thawani
Art Director — Patty Toner
Art Director — Erik Lund
Production Partner — BeGrizzlee
To launch the iPhone 11, we created an interactive comparison tool designed to help customers determine which model best suits their needs. Recognizing that people seek confidence and clarity when choosing a device, iPhone Test Drive allows users to explore new cameras, colors, and specifications—providing a personalized, hands-on preview before making a purchase.
Creative Director — Jed Cohen
Assoc. Creative Director — Rohit Thawani
Art Director — Patty Toner
Art Director — Erik Lund
Production Partner — BeGrizzlee
