Compton travels to NOLA for a Super Bowl Halftime Show that went down as the most-watched televised event since the moon landing. Combining Kendrick Lamar + football, we developed a sound-reactive identity that felt unmistakably Apple. To execute, we partnered with pgLang, capturing K-Dot on an infinity field, and created a bespoke motion system that synced with his newly dropped singles.
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Creative Director — Siavosh Zabeti
Creative Director — JC Abbruzzi
Assoc. Creative Director — Philip Cronerud
Art Director — Patty Toner
Art Director — Serge Kirsanov
Creative Partner — PG Lang
Production Partner — CG Studio / Buck
