Compton travels to Nola for a Super Bowl Halftime Show that went down as the most-watched televised event since the moon landing. Combining Kendrick + football, we developed a sound reactive identity that felt truly Apple Music. To execute, we partnered with PG Lang and shot Kendrick on an infinity field and created a bespoke motion system that synced with his newly dropped tracks.
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Creative Director — Siavosh Zabeti
Creative Director — JC Abbruzzi
Assoc. Creative Director — Philip Cronerud
Art Director — Patty Toner
Art Director — Serge Kirsanov
Creative Partner — PG Lang
Production Partner — CG Studio / Buck
