Green Light

For the 2nd generation AirPods, we recognized that users value ease of use. By incorporating the new battery light icon into the official AirPods logo and unveiling a new wireless charging accessory pad, we explored the importance of technology fitting into users' daily routines, reinforcing the effortless nature of the AirPods experience.

Date

Feb 2021

Scope

Brand

Role Creative / Art Direction

Creative Director — Greg Greenberg

Assoc. Creative Director — Rohit Thawani

Art Director — Patty Toner

Copywriter — Imen Soltani

Production Partner — Logan