iPad Float

With the help of a CGI partner, we ushered in the next generation of iPad Pro. Techies fell in love with our tiny friend and the new levitating keyboard as the two appeared magnetically connected.

Date

Mar 2021

Scope

Brand

^Role^—^{Creative / Art Direction}

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^{Creative Director — Greg Greenberg}

^{Assoc. Creative Director — Robin Ingvarsson}

^{Assoc. Creative Director — Sean Park}

^{Art Director — Patty Toner}

^{Copy Writer — Evan Schiller}

^{Production Partner — Motion Picture Company}

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