With the help of a CGI partner, we ushered in the next generation of iPad Pro. What started as a story about technical innovation became a story about friendship, as fans fell in love with our tiny friend and the new levitating keyboard. Now magnetically attached, the relationship between humanity and technology has never felt more connected.
Creative Director — Greg Greenberg
Assoc. Creative Director — Robin Ingvarsson
Assoc. Creative Director — Sean Park
Art Director — Patty Toner
Copywriter — Evan Schiller
Production Partner — Motion Picture Company
