AirPods Bounce

Built around a simple truth — the more immersed you are in your music, the more liberated you feel — we transformed a warehouse full of trampolines into a surreal bounce-scape, making wireless charging feel as freeing as flight. Breaking the traditional frame of advertising, 'Bounce' became an award-winning example of product storytelling through choreography and craft.

Date

Mar 2021

Scope

Brand, Digital, Marketing

Role Creative / Art Direction

Creative Director — Greg Greenberg

Assoc. Creative Director — Robin Ingvarsson

Assoc. Creative Director — Rohit Thawani

Art Director — Saulo Mohana

Art Director — Patty Toner

Copywriter — Imen Soltani

Production Partner — Motion Picture Company