AirPods Bounce

Flying to Kyiv, Ukraine, we launched the new wireless charging AirPods in a big way. After constructing a warehouse full of trampolines, 'Bounce' became an award-winning film that broke the frame of advertising.

Date

Mar 2021

Scope

Brand, Digital, Marketing

^Role^—^{Creative / Art Direction}

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^{Creative Director — Greg Greenberg}

^{Assoc. Creative Director — Robin Ingvarsson}

^{Assoc. Creative Director — Rohit Thawani}

^{Art Director — Saulo Mohana}

^{Art Director — Patty Toner}

^{Copy Writer — Imen Soltani}

^{Production Partner — Motion Picture Company}

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AirPods Bounce

Mar 2021

Brand, Digital, Marketing

Role — Creative / Art Direction

^Role^—^{Creative / Art Direction}