Big Screen Art

Commissioned by Apple TV, we hired professional Procreate artists to paint new series key art using only their iPad. The artwork went live on Apple TV as a week-long tile takeover. We then deconstructed each poster into tappable tips for fans to follow along on Instagram.

Date

Feb 2021

Scope

Brand, Digital

^Role^—^{Design / Art Direction}

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

^{Creative Director — Greg Greenberg}

^{Assoc. Creative Director — Pierce Thiot}

^{Assoc. Creative Director — Kathleen Swanson}

^{Art Director — Patty Toner}

^{Illustrator — Janice Sung}

^{Illustrator — Phantom City}

‍