Apple Music ID

Repositioning Apple Music as the superior streaming service, we launched a brand ID refresh using our core value props to create a sound reactive design system that demonstrates our obsession for music. Working with retailers, we updated the Apple Music partner comms template to go live in stores around the world.

Date

Mar 2021

Scope

^{Role — Creative / Art Direction}

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^{Creative Director — Siavosh Zabeti}

^{Creative Director — JC Abbruzzi}

^{Assoc. Creative Director — Philip Cronerud}

^{Art Director — Patty Toner}

^{Copy Writer — Alex Romans}

^{Production Partner — Buck}

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