Apple Music ID

Repositioning Apple Music as the superior streaming service, we launched a brand identity refresh grounded in the belief: music isn’t just something you hear — it’s something that takes over you. To execute, we built a sound-reactive design system that demonstrates Apple's obsession for music, updating in-store messaging templates around the world.

Date

Mar 2021

Scope

^{Role — Creative / Art Direction}

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^{Creative Director — Siavosh Zabeti}

^{Creative Director — JC Abbruzzi}

^{Assoc. Creative Director — Philip Cronerud}

^{Art Director — Patty Toner}

^{Copywriter — Alex Romans}

^{Production Partner — Buck}

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